Think these are old numbers. As has been said elsewhere, it looks like it’s now £25 a month or £15 per month if you commit to a full year. Hefty compared to TNT sports, which also included Premier League and Champions League games.
However, if that subscription includes access to full live coverage of all non-Sat 3pm games, it would be good value for anyone who currently pays £9.50 per match with NLTV. Seems too good to be true that they will show every game like NLTV has, but presumably details of the offering will be available soon.